Betting on Football.

Conference organized by SBC Global - Chelsea Stadium Stamford Bridge - London, 3-4 May 2017.

Prof. Avv. Alessandro del Ninno holds a lecture entitled "Data protection: marketing and operational implications of the new rules".

The enacting of the EU General Data Protection Regulation (“GDPR”, applicable starting from May 25^th, 2018) is set to have a significant impact and betting and gaming companies need to be gearing up now for the new privacy rules.
 
The paper shall outline the main practical fulfillments to be complied with by betting and gaming companies when processing personal data, by presenting an overview of the GDPR and focusing on the following:
 
Organisational fulfillments for betting and gaming operators
Information Notice, consent and other legitimate pre-requirements for processing betters’ and players’ personal data.
Running a privacy impact assessment.
The practical application to the industry of the “privacy by default” and “privacy by design” principles.
Drafting and holding the new “Records of processing activities”
Appointing a Data Protection Officer: who, when and how?
Transfers of personal data to third non-EU countries
The one stop shop rule
Implementing a system to grant betters’ and players’ privacy rights
The new privacy data portability right and the impact on gaming suppliers
 
Data security fulfillments for betting and gaming operators
Security measures within data processing
Notification of a personal data breach to the supervisory authority and communication of a personal data breach to the data subject
 
Marketing and profiling strategies in light of the GDPR
Processing grant betters’ and players’ personal data for marketing and profiling purposes: the GDPR rules.
Gaming softwares, artificial intelligence and monitoring betters and players in light of the GDPR rules.
 
Liabilities and fines
Remedies, liability and penalties under the new GDPR. Betting on Football Agenda Link: Conference web site